Most folks enjoyed BBDO’s Super Bowl ad for Snickers with Betty White and Abe Vigoda. Now, there’s a second installment in the campaign. It takes place during a long drive and features two different aging stars. Some scruffy young dudes get hungry and start behaving (and looking) like divas, until Snickers brings them back from the edge. Aretha Franklin plays Diva No. 1, and if she wants the A/C turned on, crank it! It would be a crime to D-I-S-R-E-S-P-E-C-T the Queen of Soul. But Diva No. 2 is Liza Minnelli, who looks like a cross between Pee-Wee Herman and Pinocchio these days. She rode her famous parents’ coattails to ear-splitting stardom. If she rides this spot to a comeback, it would be a crime against humanity. Quick, stuff a Snickers in her mouth before she starts to sing! Just kidding, Liza! You’re a good sport for poking fun at your image. (And thanks for not singing.)
—Posted by David Gianatasio